Reach Your Next Revenue Milestone Without Extra Work

    Powerful and innovative growth strategies for local, service, and health & wellness businesses

    YOU are the luminary in your business...

    The expert whose clients and customers come to for your products and services.


    But growing your business may be a tougher task.


    Why?

    Running a business can feel like a wild juggling act.

    • You’re stretched thin, pulled in a million directions every day. One minute, you’re helping a client or customer. Next, an urgent task pops up and throws you off.

    • Scheduling? Another headache. Meeting conflicts pile up, or prospects don't show, and you wonder if you’ll ever catch a break.

    • And getting the word out about your business can be tough, so every single lead matters.

    • But here’s the kicker: you’re often busy with customers, not glued to your phone. Emails, texts and calls slip by and poof—those leads vanish.

    It's exhausting, right?

    You just want to focus on what you’re great at...


    Not chase every little thing that needs attention.


    I get that.


    You don't have time or energy to learn or implement systems to scale...


    And you just don't want to add more to your plate.


    The downside is there end up being gaps in your business you may not even realize—


    Gaps that lead to customer churn, unhappy customers, or unaware customers who go looking elsewhere for a solution.


    That's not what you want for your business.


    This is where we come in…

    I'm Karoleen, a growth consultant for businesses like yours.

    You don't have to juggle everything on your own.


    My team and I will identify gaps in your business and install solutions into your current process so your prospects can know, like and trust you…


    And develop the loyalty they need to come to you once—and many times after.

    Here's what we'll do together:

    • Craft a custom 90-day plan to grow your business
    • Build a tailored automation system that grabs every lead and gets back to them lightning-fast
    • Help you build strong, profitable relationships with your customers

    Without you having to...

    • Increase your ad spend (if you're running ads)
    • Hire additional staff
    • Replace your current business/tech software
    • Learn a complicated system or attend time-consuming meetings to get used to our new solution
    • Do more work as you grow

    We want to make it as SIMPLE as possible for you to reach that "Next Chapter" in your business.

    Who We Work With

    Health & Wellness Businesses

    Having a thriving studio or practice means you can fulfill your mission to help people prioritize their well-being.

    We collaborate with clinics, studios, and professionals who aren't just about services, but about transformative experiences.

    If you're shaping healthier lives— from fitness, to acupuncture, to physical therapy—we'll help you connect with the people who need you.

    Local Businesses

    You fuel the engines of your neighborhood, and we want to help you do what you do best.

    We partner with businesses that make their communities unique: the skilled professionals who create a sense of belonging.

    If you're dedicated to serving your local area, we'll amplify your impact and connect you with your neighbors who need your services.

    Service-Based Businesses

    The power of your expertise is undeniable.


    So if you're a skilled provider who delivers results for your clients, our goal is to build that bridge between you and those who need your knowledge.


    We'll help you build and nurture your client base so they continue to recognize your unique abilities and return to you time and time again.

    Mission Driven Orgs & Nonprofits

    You make a meaningful impact on the people you serve. Nonprofits play a critical role in solving complex social challenges, and we're uniquely equipped to help you grow, scale, and serve more effectively.

    Whether you're looking to refine your program strategy, streamline operations, or improve outreach and engagement, we bring a proven framework and customizable tools tailored to the unique needs of nonprofit leaders—without burning out your team or overextending your resources.

    What to Expect

    🧩

    Custom strategy for your unique business

    No cookie-cutter plans here—we design a 90-day roadmap that fits your goals like a glove, making growth feel natural and fun.

    ⚙️

    One-time build in our signature software

    We set up a powerful, user-friendly system just for you (without replacing your current system or adding more to your plate) that captures and nurtures leads, so you can get back to what you enjoy most in your business.

    ⚡️

    Lightning-fast lead response system

    Your customers hear back in a flash, turning curious leads into loyal clients without you lifting a finger.

    🛟

    Ongoing support while you grow

    You’re never left hanging—our crew is by your side, tweaking and cheering you on as your business soars.

    "She was an absolute godsend just when I needed it most!"

    I found myself in the amazing position of kicking off a dream-come-true opportunity to teach a course that I knew was going to help countless people and catapult my business to the next level. And I was at a complete loss on how to close, even with a warm audience.


    Enter Karoleen. She was an absolute godsend just when I needed it most!


    Her trauma training, corporate background and insightful creativity was a game changer and took all the pressure off. Karoleen was so easy to work with, especially in the middle of a busy launch. She held my hand the entire time, asking penetrating questions I never would have considered, then worked her magic in the background.


    The email flow she crafted for the end of my launch and cart close beautifully communicated exactly what people could expect going through the course and why now is the right time for them.


    I cannot recommend Karoleen enough! This is an instance where it’s far more profitable to let the professional do her thing, knowing that she will deliver top-notch, help you see your own products in a whole new way and open up your calendar so you can focus on what most needs your direct attention.


    —Amy, trauma recovery coach

    How It Works

    Book A Call With Me

    We'll chat about where you are in your business and where you'd like to go in the next 6 months to a year.


    And I'll introduce our method for helping your business scale without increasing the amount of work you have to do to make that happen.

    Deep Dive

    Once we start working together, we'll take a deep dive into your business to get to know the ins-and-outs.


    We do this so we can identify and track key metrics that focus on outcomes and performance... NOT additional fluff or useless steps in your business.

    Streamlined Interactions

    Not only do we help you effectively connect with your customers, we effectively work with YOU.


    You'll have systems, assets, and processes in place that save you time and are simple to operationalize... All leading to growth.

    "We would strongly recommend giving Karoleen's services a try. You won't regret it!!"

    It was truly a great experience working with Karoleen on some of our most recent email marketing campaigns-more specifically during our holiday sales event. Before her guidance, using email marketing was a last minute thought and not very structured.


    Karoleen was patient and understanding of our company's needs and had a thorough grasp of our overall brand's feel and identity. That's one of the biggest and hardest challenges to connect on with other businesses at times BUT was no problem here. She's very personable to collaborate with and that is readily apparent in all of her work!!


    Moving forward, we will definitely build upon and implement all the techniques that we learned to capture and engage our audience. Providing structure, well thought out communication and sound strategy is something that we highly valued.


    We would strongly recommend giving Karoleen's services a try. You won't regret it!!


    —Mike Sala, Founder/CEO of Solepack, physical therapist

    Get in Touch

    Simply fill out the quick form below so I can learn about your business and then we'll chat.

    About the Founder

    I'm Karoleen Decastro

    Glad you're here!

    From 2008-2024, I worked as a web and software designer for design studios, consultancies, and tech start-ups.

    I mainly focused on helping healthcare and small businesses grow before I branched out on my own in 2019.

    I created LuminaryIQ because my career experience for businesses helped me zoom out and see them from all angles, and led me to my passion for helping small businesses more directly as a dedicated consultant.

    Having lived and worked in Los Angeles, Santa Barbara, NYC, San Antonio, and Wilmington, NC, in addition to various cities around the US and the world, I value how small businesses are the backbone that truly shape the culture and drive the economy of communities big and small.

    I’m also a Trauma Informed Certified Coach (TICC) with training from Moving the Human Spirit and Lumia (both wonderful ICF-accredited programs), polyvagal-informed work with the Polyvagal Institute, and additional somatic parts work with  The Embody Lab.

    I know what it's like to build and grow a self-owned business based on passion, strengths and positive customer outcomes and it would be my honor to help you grow yours as well.

    Let's Talk

    It just takes a couple minutes to answer a few short questions so I can learn about your business.

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