LuminaryIQ
LuminaryIQ
For Local & Service Businesses Losing Revenue to Your Competitors
$50–$500k in Hidden Revenue is Sitting in Your Business From Missed Calls & Dead Leads You Can Still Recover.
Every missed call is a job your competitor just booked.
Every dead lead is revenue you already paid for just sitting there.
Most home service businesses lose this money without even realizing it
You can fix that... As soon as this week.
25-35%
of calls to local service businesses go unanswered during business hours (and up to 62% during peak times)1
80%
of leads require 5+ follow-ups; most don’t receive more than 1-22
$75k/yr
The avg. amount a typical home‑services contractor can easily lose in bookable work by not answering and following up3
The Problem
Why This Keeps Happening (And Why It's Costing You More Than You Think)
You're not losing jobs because your marketing or work are subpar.
Or because your prices are wrong.
You're losing it because of TWO structural gaps that exist in almost every local service business:
Gap #1: You can't answer every call in real-time.
So leads go to the first person who DOES pick up.
Gap #2: You don't have a systematic way to follow up with past customers and unconverted leads.
So they forget about you and move on.
Both gaps are fixable.
And most businesses can recover $50K–$500K a year just by closing them.
Here's how...
Our Solutions
The Missed Call Recovery System
Every Missed Call Is a Job Your Competitor Just Booked
Imagine this: a homeowner calls you at 7pm on a Friday.
You're on another job.
They leave a voicemail.
By the time you call back Monday morning...
They've already booked someone else.
This happens 5–8 times a day in the average home service business.
At $400 a job, that's over $30K a month walking out the door.
Our Missed Call Recovery System fixes this.
It answers within SECONDS.
Qualifies the lead.
Books them onto your calendar.
Automatically. Around the clock.
No more missed calls.
No more lost jobs.
"How Much Are YOU Losing?"
Move the sliders to match your business — see your number in real time.
Revenue
Books 20%
The Dead Lead Reactivation System
You're Sitting on Thousands in Dead Leads... That You Already Paid For
Your CRM is full of people who showed interest.
Past customers who haven't been back in 18 months.
Prospects who got a quote and never booked.
Leads who called once and disappeared.
Most businesses have 12–18 months of untouched contacts sitting in their system.
That's revenue you've already PAID to acquire...
Just sitting there.
Our Dead Lead Reactivation System brings them back to life.
It reaches out conversationally...
At the right time...
With the right message...
And turns cold contacts into booked jobs.
No spam. No sleaze.
Just systematic follow-up that actually gets replies.
How Much Cash is Sitting in YOUR CRM?
Move the sliders to match your business — see your number in real time.
in List
Books 20%
THE BIGGER PICTURE
These Two Systems Are Just the Start.
Our two entry-point systems produce fast, measurable results.
And that's intentional.
Because most businesses have been burned by consultants who talk a big game... but never actually deliver.
We wanted to build something that pays for itself in the first 30 days…
And as soon as Day 1.
So you can SEE the value... before we ask for a deeper conversation.
But here's what makes this work:
These aren't generic "AI tools" you could buy off a shelf.
They're proprietary systems we've built specifically for local and service businesses.
They plug into YOUR sales process.
And they run on autopilot... so your team doesn't have to manage them.
Most of our clients start with one system... see the results... and then ask what ELSE we can do.
That's when we go deeper.
Into campaign strategy. Funnel development. Customer retention. Positioning.
Whatever's actually limiting growth for YOUR business.
We don't lead with a service menu.
We start with a conversation about what's broken and work from there.
Who This Is For
We Work With Good People Who Do Good Work And Have a Track Record That Shows It
This isn't for startups or businesses still finding their footing.
Our systems produce the best results when there's already a steady flow of leads coming in...
And a database that's been building for at least a year.
If you're doing enough volume that a 10–20% improvement in lead conversion would meaningfully move your numbers...
You're the kind of business we built this for.
Industries This WOrks Best With
Ideal Client Profile
→ Doing $1M–$20M in annual revenue
→ Already generating leads (but struggling with follow-up)
→ Has a CRM with at least 12 months of contact history
→ Ready to implement systems (not just "collect ideas")
If that sounds like you...
Let's talk.
WHO WE ARE
We're Not Here to Sell You on "Strategy." We're Here to Book You More Jobs & Referrals.
You didn't get into this business to become a marketing expert.
You got into it because you're GOOD at what you do.
You want to do great work for good people.
And you want to get paid fairly for that work.
But here's the problem:
Being great at your craft doesn't automatically fill your calendar.
And most of the people who CLAIM they can help you...
Either leave you with a complicated deck you'll never read...
A bunch of assets that are hard to use...
Fluffy ideas they can't even execute...
Or spend your money without proving an ROI.
We're not like that.
We're two people who built simple systems that do ONE thing really well:
Turn missed opportunities into booked jobs.
Meet The Team
Who Built This (And Why it Actually Works)
Both of our careers started working with our hands.
Jon worked under a general contractor for three years.
Karoleen drew logos and designed websites for local and professional businesses.
We both got a firsthand look inside businesses that poured their heart and soul into their vocation…
After we left those jobs...
We spent years inside massive companies building systems that had to scale without breaking.
Success measured in results.
We took that experience and built something for service businesses:
Simple systems that close the gaps most owners don't even see.
Karoleen Decastro
Co-founder, Growth Consultant & Technical Lead
Former User Experience Director at Remedy Partners (now part of CVS Health), Former Associate Design Director at McKinsey & Company
In 2008, I started designing for small and local businesses to get their branding and marketing off the ground.
My projects spanned web design, SaaS and app development, lead management, and CRM architecture.
Later, I spent years working with tech startups in NYC, and Fortune 100-500 companies as an Associate Design Director at McKinsey & Company.
I built software, clarified positioning, and designed systems that helped my clients scale without adding bloat.
My superpower and passion are in systems thinking: taking complex, messy operations...
And turning them into clean, automated workflows that actually move the needle.
In 2019, I branched out on my own, eventually started LuminaryIQ, and have been helping businesses thrive ever since.
Everything I deliver is meticulously crafted to fit seamlessly into your existing workflow...
Remove the guesswork for you and your team...
And make running your business that much easier...
Without adding more to your plate.
Jon Martin
Co-founder, Revenue Recovery Strategist
Former CPA, Former Assistant Director of Finance at Fortune 10–50 companies like Warner Bros. Discovery, HBO, AT&T, and Time Warner
After leaving construction I became a CPA.
And spent years as Assistant Director of Finance at Fortune 10–50 companies like Warner Bros., Discovery, HBO, AT&T, and Time Warner.
After my corporate finance career, I moved into direct response marketing and revenue recovery...
Working with some of the biggest names and companies in the DR space.
I don't just think like a typical marketer...
I think like a finance guy.
Which means when I look at your business...
I'm not looking for "creative campaigns" or "brand awareness plays."
I'm looking for where revenue is leaking.
And how to plug those leaks with systems that run automatically.
Today, I run revenue recovery systems for online businesses...
Helping them pull predictable cash from leads they've already paid to acquire.
That's the lens I bring to every local service engagement.
From Past Clients
What It's Like to Work With Us
No matter what solution we come to the table with, our goal is always the same—help our clients grow so they can do the work they do best.
Rich Schefren, Founder & CEO - Strategic Profits
One of the world’s top online business experts. Coached Russell Brunson, Ryan Deiss, and other top business gurus.
"[Jon] helped this company go from around $40 to $80 million... It's no wonder why this company was able to grow so much so fast, because of elements like this that were working on their behalf that you put in place. So props to you."
"We would strongly recommend giving Karoleen's services a try. You won't regret it!!"
—Mike Sala, Founder/CEO of Solepack, physical therapist
It was truly a great experience working with Karoleen on some of our most recent campaigns-more specifically during our holiday sales event. Before her guidance, [we were] not very structured.
Karoleen was patient and understanding of our company's needs and had a thorough grasp of our overall brand's feel and identity. That's one of the biggest and hardest challenges to connect on with other businesses at times BUT was no problem here. She's very personable to collaborate with and that is readily apparent in all of her work!!
Moving forward, we will definitely build upon and implement all the techniques that we learned to capture and engage our audience. Providing structure, well thought out communication and sound strategy is something that we highly valued.
We would strongly recommend giving Karoleen's services a try. You won't regret it!!
Sean Ferres, 2-Comma Award, Alex Hormozi #1 Affiliate ($100M Leads 2023)
@seanferres
"Roughly about a 50% lift in enrollments just from this system running in the background. Coolest part is that I was actually on holiday in Finland over Christmas, and most of my team was off as well. I was just waking up to Stripe $4K notifications, which was pretty cool."
Jon Paul Crimi, Breath with JP
@jonpaulcrimi
"Pretty incredible to come back from vacation, having your phone turned off for a week and to have made in 5 days what I would've made in a month."
"She was an absolute godsend just when I needed it most!"
—Amy, Trauma Recovery Coach
I found myself in the amazing position of kicking off a dream-come-true opportunity to teach a course that I knew was going to help countless people and catapult my business to the next level. And I was at a complete loss on how to close, even with a warm audience.
Enter Karoleen. She was an absolute godsend just when I needed it most!
Her trauma training, corporate background and insightful creativity was a game changer and took all the pressure off. Karoleen was so easy to work with, especially in the middle of a busy launch. She held my hand the entire time, asking penetrating questions I never would have considered, then worked her magic in the background.
What she crafted for my launch beautifully communicated exactly what people could expect going through the course and why now is the right time for them.
I cannot recommend Karoleen enough! This is an instance where it’s far more profitable to let the professional do her thing, knowing that she will deliver top-notch, help you see your own products in a whole new way and open up your calendar so you can focus on what most needs your direct attention.
GOT QUESTIONS?
We've Got Answers
Stop Leaving Your Hard-Earned Money on the Table.
You've already built a great business.
Now let's close the gaps and capture the revenue that's quietly slipping through.
No long-term contracts. No big, upfront commitment.
We keep our client roster focused. If the calendar's open, there's a spot available.
1 411 Locals, PCN Answers, 2026 Small Business Missed Call Revenue Study
2 The Brevet Group
3 PCN Answers, 2026 Small Business Missed Call Revenue Study
©2026 LuminaryIQ. All rights reserved.
Privacy Policy • Terms of Service